Why is Google so Valuable?
Have you ever wondered why Google is worth over a hundred billion Dollars? Or why a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing.
How Most Advertising is Broken
Most ads try to club you over the head and beat you into submission. Search engine marketing is a completely different form of advertising because rather than trying to tell you what to do, the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they are relevant – when they are irrelevant. If they bid for irrelevant keywords they lose money on every click.
2 Approaches to Marketing
Ads on websites with no targeting can have little to no value. Search traffic, which is laser targeted, is worth over 30x as much. [1]
For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.
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As for paid search, JPMorgan projected that for every 1,000 searches, $75.33 would be generated from ads in 2009.
Would you rather hunt for customers, or make yourself available to customers hunting for you? SEO allows you to tap the value of search, with your customers finding your business when they need your products & services!
Research the Market Value of Any Keyword
The cool thing about search engine marketing is not only is it so targeted, but it benefits search engines to share valuable keywords with prospective advertisers. This means you get to spy on the relative search volumes of different keywords, and how much your competitors are willing to pay for keywords.
